BT Current Business Strategy Coursework Example

BT is one of the world’s leading communications services companies based in the UK and it operates in more than 170 countries worldwide. In UK, BT commands a 61% share of the landline business in the telecom market and employs over 100,000 staff.This article identifies and analyzes BT’s current business strategy and how its environment has influenced, and shaped the strategy. It discusses some of the Company’s information needs and how the needs drive the design of its management and accounting system.